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The Dirty-hands Approach To Hiring

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The Dirty-hands Approach To Hiring

The best way to avoid frustration and wasted time/money when hiring for your business

Frustrations around hiring people to help you in your business? Here are some tips and some experience-laden advice on why you definitely can and how to do it right. 

I’m a firm believer in getting your hands dirty and learning to do a process, task, strategy yourself first before asking someone else to do it for you. Here’s why. 

When you get a feel for how something works, you understand it’s capabilities and limitations. And you understand how long it takes you to get something done with this tool/strategy/framework. 

When you hire someone to take it off your hands, you know exactly what to ask them to do, how to implement workarounds, and how long it should take them to get the job done. You know what you can reasonably expect.

But, when you hire someone to perform a task without understanding what you’re asking, you’re setting yourself, and that service provider, up for disappointment and frustration.

I run into this on occasion with some copy clients. They give me their basic brand information and expect me to create a cohesive brand message that sounds like them and resonates with their customers. 

So, to ensure everyone is happy with the end result, the way every project starts is with a reality check in the form of a coaching call.

I ask them a TON of questions and, if it’s relevant to their brand, I ask them to tell me some very personal (sometimes tear-jerking) information.


Because without that inside knowledge I cannot, reasonably, be expected to deliver copy that sounds like you, delivers a message that resonates with your customers, and ultimately makes sales. 

And if you’ve experienced frustration with hiring someone because they didn’t deliver exactly what you wanted, I urge you to think about the information you gave them to work from and your understanding of the process they use. Here’s how. 

What you need to do now, before hiring someone, is to put yourself in their shoes.

If someone were to hire you to perform this task:

  • What would you need to know?
  • What would you need access to?
  • How long would it take you?
  • How labor/time intensive is the task, and what price would make that worth it to you?
  • Will this position require training or one-time instruction?
  • What’s the most efficient way to deliver the necessary information (video, audio, text & images)?

Remember, they charge for time, and efficient instruction delivery can save you money.

On the other hand, a well-thought-out and executed project may take a lot of training, time and many meetings to get right, but if it generates a lot of revenue for your business that was money well spent, wouldn’t you agree?

So what if money is the issue? 

If you’re spinning your wheels because you don’t think you can hire someone to help you move your business forward, I challenge you to consider the fact that it’s possible you’re not making enough money to hire because you haven’t hired someone to help you grow. 

If you’re doing $5/hr work and telling people your products, services, or coaching is worth hundreds or thousands of dollars, what kind of message are you sending your customers? What kind of message are you internalizing? 

That you’re not worth what you charge so you’re better off doing that $5/hr task? With that mindset, it’s probably easier to pack up the business and pick up an application at your favorite fast-food joint. At least you’d have more free time. 

If you don’t believe you’re worth it neither will your customers.

So, you have two options now. 

1. You can shift your mindset, get your hands dirty in a process, and hire someone to take it off your hands so you can grow and do what you became an entrepreneur to do.


2. You can continue spinning your wheels lamenting the fact that you need help, but “can’t afford it”, and get nothing done while that fearfully-saved cash dwindles.

The choice is yours.

Hopefully, this provided some insight into why, how and when you should hire. Growing by yourself is a scary place to be, but it also means you’ve proven your idea has merit. Now you just need to create a business with it.

What’s stopping you?

Seriously! What’s stopping you from hiring? Drop a comment below and let’s talk about it.

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