The Sales Letter Email Series (don’t worry – it’s not what you think) Promise

It’s better!

Over the next few weeks, we’re going to cover a topic I’m deeply in love with… Email Marketing.

More specifically, this is a system I developed for my clients that is getting huge results.

They’re making conversions right away.

They’re building brand loyalty of the evangelist kind.

They’re finally growing and maintaining large lists to pitch their products and services to. And their subscribers love it!

So what is this email marketing thing anyway.

In the next several emails, I’ll walk you through the 6-stage email series that I use to build that know, like and trust factor you’ve been hearing so much about.

And I’ve included one incredible freebie to get you on track. Download that here if you’re not into reading…

There are 6 stages to this brand loyalty, upsell email series. And they go something like this:

• Promise
• Credibility
• Testimonials
• Proof
• Overcoming objections
• Risk-free offer

And we’re going to go through each and every stage so you can begin to see an amazing change in your business (hint: it involves dollar signs).

The Promise

In this post, we’ll talk about the promise email. The goal of this email is simple. To tell your audience what you promise.

• What do you promise with your brand?
• What do you promise with your products/services?
• What do you promise to offer them as the authority?

Not only are you making some pretty huge promises throughout this email, you’re also telling them why those promises are important.

Now, that means there’s going to be a little story weaving in here, and I don’t want that to scare you. Instead, I want you to see this as an opportunity to talk about your passion for your business.

Do you sell jewelry created by women in Africa providing them a way to make an income and take care of their families? You’re promising change, abundance, and help.

Do you sell handmade, wooden signs customized to each individual to commemorate an event? You’re promising quality craftsmanship, one of a kind design and one-to-one customer service.

Do you sell social media management services that take the pain of image creating, copywriting, hashtag research, and remembering to post away from an already too busy entrepreneur? You’re promising the gift of time, attention to detail, and a helping hand.

These are all ways you can frame this first email. You can tell a little bit of your story even, but save the juicy parts for next week’s email. Download a preview here.

Talk about the struggle of your target market and how your product or service will help them. And this isn’t just physical struggle. This is mental struggle.

If you sell fitness equipment, you’re not only promising the dream of a better body and better health. You’re promising the self-confidence that goes with that. You’re promising the peace of mind that they’ll be around for their children when they’re needed.

Dig deep with this email!

Here’s a quick exercise to get you started:

1. Take out a piece of paper and write down everything you offer with your service, and everything your product is capable of doing.

2. Now, write down how having that capability or offering helps your customer.

3. Think about how that changes your customers life. Start small. Maybe it gives your customer more time to create.

4. Then dig deeper. Because they have more time to create what can they accomplish? A finished line of products. A launch. A new revenue stream.

And because they now are able to finish that line, launch their products and create that new revenue stream, what could happen for them? They could finally get out of debt. Pay for a child’s college. Put food on the table?

As you go through this exercise, don’t think about what’s likely. Think about what’s possible. You have no idea what one customer could be going through. But you do have an idea of how your product or service can help.

Write it down, and use it in your Promise Email.

And don’t forget to let them know that there will be more to come.

Now, that’s my cue to let you know there’s more to come. Download this checklist of the entire 6-email series and get a preview of what we’ll be going over the next several weeks.

And if you need a hand creating this (by hand I mean a handy-dandy template), stay tuned for my Enhanced Emails course where I walk you through the entire process step-by-step and provide those incredible templates.

See you in the next blog post where we write our way through the Credibility Email.

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