Title: Content Strategies and Planning
Time duration: 44 mins and 8 seconds
So, I never really know when this thing is going to go live so, sometimes I just start talking and, things… okay.
So, welcome to the DNC Copywriting Facebook page! And, I wanted to talk about creating a year of strategic content today. A lot of people have been really interested in this topic and I’m really excited to talk about it here today because it’s one of my favorite things to do. It’s a great topic and more than that it’s a planned topic. I am a planning junkie and I tell this to everybody who I create content plans for. It’s one of the most fun activities I can sit down and do it. If I can pull out a spreadsheet, if I can create some tables and a word document and just go to town on planning things, I am the happiest person in the world. So, I’m really excited today to reveal the case study content calendar spreadsheet which I was only ever going to reveal within our membership community debuting in January. But, I just can’t keep this to myself. So many people come up to me and asked me about creating content, about getting ideas. How do I schedule it into my time? How do I do this strategically because I’m just so busy running my business? I don’t have the time to sit down and try to think of a brilliant blog post, podcast video, and I need to get work done. How can I fit this in? I know I need it and you do need it for traffic. The reason we create content on our site is to pull traffic in and to show people a taste of what our business is all about. A taste of our brand personality. A taste of who we are and what we can offer them on a paid level.
So, today I’m going to talk to you about creating strategic content and what that actually means is putting thought into the content you’re going to create down the road. Not today, not tomorrow, down the road because you want to plan it. The worst thing you can do for your content is to sit down and just wing it, and just bomb it on to a page all of the thoughts in your head. Because what’s going to come out is, you know, some nuggets of brilliance because you’re talking about your business and only you know your business, as well as you need to and only you can express all of the amazing things about it. But, what’s also going to come out are unformatted, unthought through sentences, ramblings, robotic things. It’s just not going to be as wonderful as you want it to be for your audience. You really want to put something polished out there. You want to put something interesting and intriguing out there and you want to make sure you’re incorporating certain aspects of, you know, things that keep your customers coming back for more. There’s the open loop for example. You want to end your blog post with a kind of hook so that your audience will come back for the next blog post. You want to make sure you’ve got calls to action in there if you have a freebie for them to download or discount for them to have. You want to make sure you’re telling a story within that post or if you’re doing a how-to kind of post, you want to make sure that it’s formatted properly. That it makes sense. All of these things and you can only do that if you try to plan ahead. And so, as we get to this part and I show you exactly how you can plan a year of content and it’s not hard. I challenge you to sit down and get to stand in 30 minutes because I know that it’s possible. I know that you can do it. And I’m going to show this to you, you can create it in any kind of excel, any kind of spreadsheet program. It’s not difficult at all.
So, the purpose of strategic content is not that you have to post every single week, every single day. It’s that whenever you do create something, it is jam-packed with helpful information for your audience. Now, because it’s so jam-packed, because it’s so valuable to your audience, you can post once a month, once every 2 months. I do think you need to post consistently. So, once you decide you want to post every month or every 2 weeks, that’s the schedule you should try to stick to and that’s part of the spreadsheet that we’re going to go through as well. But because your content is going to be so valuable and so thought through, so well planned, your customers are going to come back for more. They’re not going to come back just because you’re posting every week. In fact, if you’re posting every week and the content that you’re putting out there is just not that valuable, it’s more like a diary of your thoughts, you’re trying to figure this out as you go along and it’s obvious, they’re not going to come back at all because it’s not giving them any real value. Now, I do think is important for you to go through the process of putting their thoughts jam in a paper. Because especially if you’re new to content creation, it does take a little bit of time to get use to finding your voice and putting your voice down on paper or getting used to talking into a microphone or into a camera for podcast or for videos. So, it is a good idea to try to practice. But the point of that practice will then help you relax little bit more because there’s no pressure. Whatever you’re practicing, doesn’t need to go anywhere and it does help you think through things so that when you do find a great topic to create some strategic content about. It’s brilliant and you’ve practiced and you feel relaxed and you’re good to go. If you’ve ever been in a public speaking situation and most of us have had to take some sort of speech class in high school or in college or even just, you know, talk to the whole family as an announcement, there’s always butterflies there. For people who, it doesn’t come naturally to, there’s always a little bit of a fear of public speaking. But whenever you are prepared for that, even with those butterflies, you are able to push through because you have a plan and that’s what we’re going to go over.
Now, along with creating strategic content which means value-driven so don’t have to post every day or every week. We’re also going to talk about repurposing. And what I mean by repurposing is, because you’ve created this content, you can then look at it in different angles, with different angles. So, if you are writing a blog post about the stationery that you create and you want to talk about the different seasons that you can use the stationery for or the different purposes, different gifts that you can give. What you can then do to repurpose that strategic content is give it a different image, give it a different hashtag if you’re using it on Instagram or on Twitter. You can give it a different headline. But you can repost the same content again and again because it was strategically with created. It was thought through and it’s valuable for your audience. So, whenever you do go to repost this content, and a lot of this will become clear as we go through the spreadsheet here in just a minute, you want to make sure you’re not posting to the same platforms on the same day. You want to make sure you’re not posting that same content at the same time and too close together. If you posted it this week, don’t post it next week. See if you can get through this whole year of content I’m about to walk you through and then you can just start over. Especially if this content was evergreen. Especially if this content was created with everything that your customers are looking for. All you have to do is when you get to the end of the year, just start over. So, this strategic content plan, this spreadsheet that I’m about to give you, that I’m about to show how to create can actually set you up for many, many years if you spend the time to fill it out right now. And again, it might only take you 30 minutes to fill out. It took me about of 5 minutes but I have a lot of experience creating these things. I challenge you to sit down and see how long it’s going to take you because I, I am willing to bet, it’s going to be very, very quick. And, it’s going to be very fulfilling when you can actually see this year of content planned out and you don’t have to worry about it anymore. Then, once you get through creating that year, after this year is over, you already created all that content and you can begin on repurposing side of this. You can begin sharing this all over again and you can spend even less time on creating content and still feel confident that you’re delivering something of value to your audience. That you’re using it to its, you know, the most SEO potential as possible. That you’re answering all of your customers’ questions because inevitably the longer you are in your business, the more you’re going to hear the same questions over and over again and you can use this to address that.
So, I’m going to just jump right in to the content calendar spreadsheet which is that handy dandy tool I was telling you about. Let me go ahead and share my screen. Oh, let’s see, here it is. Alright! So, this is… I’m going to zoom in here in a minute and let me know if you have any trouble seeing anything, I’m going to go ahead and open up the live on my phone so that I can see any questions and things that you have. But, this is an overall view of what the content calendar looks like. And it is very simple. But don’t be, don’t be fooled that it’s so simple, it’s not going to be helpful. The reason it is this so simple is because this is what works. I create this sort of content for my clients all the time. And it is incredibly helpful just because of it’s simplicity, it helps you to stick with it and it helps you to see at a glance exactly what’s coming so that you can plan ahead. Now, you’ve probably already started to see the potential here. You’ve probably already started reading and I did take this from our case study within our membership program, within our course and that case study…sorry I’ll turn it down.
Now, that case study is about stationery and we use that as an example because it’s different from a lot of our clients. But, you can see how easy it is just by looking here. How you can create this year of content. And the first thing we want to look at is the theme for your blog itself. Now, whatever your business is, if you sell a product like jewelry or stationery, if you sell a service like graphic design or copywriting or anything like that, this can be used for any business at all. But you want to think about what the over all theme of your business is going to be. Now, my case study, Katy the case study, runs a stationery business called Carrie Couture’s Stationery and so, her blog theme is going to be about how to draw. Because she, what she does, you know, fictitiously because we made this up for our membership course. What she does is she’ll take family photographs and then she will redraw them as Carrie Couture’s on greeting cards, stationery, on gifts, anything like that. And so, what she’s decided to use her blog for is to give some how to articles on how to draw. Teach people how to draw for the season, how to draw faces, noses, whatever it is. After you’ve decided what the theme of your blog is, you need to write down 12 ideas for the theme of the month. And so, you can see January through December, we have a different theme right here, here’s our theme. We have a different theme every single month. And that helps us to narrow down the scope of what we’re going to write about. This one for example is a blog but… excuse me. But, you can use this content calendar for any kind of content. If you’re going to create a podcast or videos or if you’re going to do all three, you can actually use the exact same content for all three of these. You write the blog post first, and then you who should post a podcast episode talking about the content of the blog post. And then you should post maybe a five-minute video about the most important aspects of what you talked about in that blog post. But you can see here our themes for January is New Year’s, February is Valentine’s Day and it goes from there and it’s… You can use these exact same themes just because they’re universal themes. And so, as we get to the different seasons, to the different benchmarks in the year, these are actually things your customers are going to look for. August is always go back to school, so all businesses do a back to school thing. And so, if you stick with some kind of theme and you can use these exact same exact themes if you want. If you stick with some kind of theme for each month, not only are you’re giving your customers some consistency which is comforting so they know what to come back for, so they know what to look forward to. But you’re also making it a lot easier for you to create the content for that month.
Now, after we’ve brainstormed 12 themes for each month, what you want to do is come up with two topics you want to write about if we’re talking about the blog post, for example. Two topics you want to write about and that’s it for each month. Now, the reason we’re doing this is because the other two weeks I have blocked off for promotion. So, not only is this going to help you create content for entire year, it’s also going to help you plan out promotions for an entire year. And, it’s going to help you see a bigger picture so that not only are you putting out a promotion twice a month, but you’re keeping with the theme of your month. Again, that consistency. Customers will come back for consistency. They like the comfort of knowing what’s coming and so if they know that there’s going to be a promotion coming every, you know, every other week, and you don’t have to reveal exactly what the promotions are going to be. They don’t have to be discounts. It could be a flash sale. It could be a bogo sale. It could just be a promotion, or a launch, or a tease of a new product, a new service. But it’s a promotion of some kind twice a month. Now, if you don’t want to promote that often, by all means, use those slots for more content or, you know, take the day off or post a picture or do some other sort of consistent posting. But again, this is strategic. And so, if you only want to post a piece of content once that month, the other three months could be used for something else. If you want to stick with what I have, that’s only two blog posts a month that you’re writing. And then, the other two are devoted to a very similar promotion that has the exact same theme so that really helps you stay on track. It helps you stay focused and it’s incredibly helpful for when you get to the next month, you’ll start to see there’s momentum building. You gain to the habit of this and it becomes incredibly easy.
So for January, Katy Yale case study has a New Year’s special and a new line. That is her first promotion. And what she’s going to show there is just teases of her new line for her gifts and things that’s she’s going to do caricatures on. She actually has a set line, you know, because we created this case study completely. We have every aspect of her business point out as if she were a real person and it were a real business. And so she has her own fifteen-piece line and she reveals that in this promotional content right here. You can see the very next one. This is her first piece of content: Day And A Life As An Artist. Now, day and a life posts are very, very interesting to your customers especially your most loyal customers. And it helps to build that brand loyalty because people can see behind the scenes. They can see what you’re doing, how you create the things that you’re selling, your process if you are service-based business or even if you have the permission of your clients, you could show some interaction there. Then, she goes to another promotion which is how-to-draw and New Year sparkler. And then her second piece of content for the month behind the scenes with caricatures. And again, it’s just another way. The first one is a how-to or the first one is the day and the life, the second one is a behind the scenes so maybe she’s not talking or anything but it shows here she’s actually working and then it goes on and on and on. And you can see I kept this similar thing for all of the content across the board here which just helps us stick to a certain schedule.
Now, over here is a brainstorming section. I usually start with this and then I create a content calendar. But I wanted to show you the content calendar itself first because I know that you’re incredibly interested to see it and I wanted to get you in there as soon as possible. But here’s where I did all the brainstorming for the theme ideas and then brainstorming for the content ideas that fall within those themes. You can do the same exact thing. You can brainstorm on a different page. However, on a piece of paper with a pen, however you brainstorm these theme ideas, it’s going to be helpful for you to write it down so you can organize it. Now, this notes section down here is actually my most favorite section. This is where I put links to the products that are going to be within each post. And so, not only are we creating content, but we’re also enticing people to sign up to our email list with discount codes within all the product, within all the content. We’re giving them freebies to download like a 12 Steps To Drawing A Face Guide. Something like that to entice people to sign up for email list and this is where we’ll put the links to the different things for promoting in the content right here. What you can also do in this notes section is you can put the hashtags that you’re using whenever you post this content. You can put links to the images that you’re using. You can put the locations and the times that you’ve posted to make it easier to track or you can even post information that you’ve gotten from Google analytics or from your automation analytics, anything like that. Facebook will let you know how many people have liked your post, the reach of it, all of that. You can put all these on the notes so that when you go to track and see what pieces of content are getting the most engagement, you can start focusing in on what’s working for you. So, not only is this going to help you plan out your entire year, it’s going to help you track and see what works . So that if you do decide to maybe just plan it a few months ahead, you can see what’s working within that first quarter and then you can start mimicking those or testing even more for the next quarter. This is very, very helpful because especially if you want to create strategic content and I know I said it’s a lot but, I’m trying to push strategic content. Because I don’t like the advice that I sometimes see about you should be posting every single week, you should be posting every single day, you should be creating content constantly. Because it’s just not practical for people especially if you have a product-based business or service-based business and you are busy all the time creating your wares or serving your clients. It’s just not practical to expect you to post every single day or every single week or spend that kind of stressful time focused on content so much when you should be serving your customers with your product and your services.
So, strategic content is when you’re posting and if you only want to fill it out for a quarter, that would be a place to start as well and that will take you even less than 30 minutes to brainstorm. You can see with every post when you look at Google analytics or when you look at the Facebook or Instagram analytics, which pieces of content are getting the most engagement. And I would encourage you to put that information in the notes. Track everything that you have time for that you possibly can. And then when you go to fill out the next quarter, start using the most engaging content as the foundation, as the first idea for you to brainstorm the next piece of content. Also, ask your customers. Use questions throughout those pieces of content when in your social media post and ask them how they feel about this content. Ask them what they want more of and that’s going to help give you direction for this content piece as well. Now, may I look at my notes here. I want to make sure that I cover this completely because I get really, really excited about it and I can’t just ramble on and talking so if I’m just rambling on, jump on the comments and say, I get it, get to the next point, I want to know more about this.
So, make sure you’re using those notes for tracking ideas and hashtags, images and image links. Now, image links, what’s really cool about that is if you’re going to Canva, you can create an image and then you can keep it in Canva but share the link for it. And so instead of posting some kind of long Facebook link or Google link within that notes section, what you can do instead is going to Canva and just copy the link for that image and put it in there for you to track. That way you don’t have to click on the link and try to find it through your thread in the Facebook pages or on Instagram after it’s already long gone and try to track it that way. It makes it much easier to just click in and look at what you’ve used. Again, so you don’t use it again, you don’t want to accidentally repurpose it too soon. But, so that you can also see what’s working for you. Now, a note on repurposing. I’ve talked about reposting a lot but I don’t think I’ve explained it in depth too much right now. What I mean by reposting is if you’ve created a piece of content now. And again, you can go through an entire year before you begin reposting but you don’t necessarily need to do that. In fact, if you’re posting your piece of content once that month, once that week, you’re not posting enough. If you can post more, if you can spread that out, it’s even better for your audience because not everyone will have the time to see it the first time that you post it. It might have gotten lost in the thread since everybody post to Facebook so often that things can very easily get lost. Not only that, your customers might not have gotten everything they needed out of it at first time. Maybe they saw it and they saved it but then they didn’t have time to get back to it and they forgot about it. This is giving them a chance to look at it again. So when you’re reposting I would encourage you to post on different platforms, at different times of the day, using different images, different hashtags. We did talk a little bit about that with different incentive downloads maybe, a different kind of discount or a freebie instead of the discount, something like that. Now, does everybody know what I mean by freebie? Jump in the comments and let me know and I can explain that a little bit more because I did mention a guide but you can also use something as simple as a checklist as your freebie. Our Carrie Couture’s stationery, Katy Yale case study for example, we do have checklists for her on just showing people exactly how they’re supposed to draw certain things like the New Year Sparkler for example, she would’ve created the checklist for that to help people draw those as part of her blog post.
Now, as you’re reposting, I want to help ease your conscience and let you know that this is a very common practice because the first reaction I get when I first suggest this to my client is that, if I repost it looks like I’m being lazy. It looks like I haven’t put in the effort to create new content. And that’s actually not true at all. If you’ve seen content before that you know has been reposted, maybe it’s been a few weeks and you’ve seen the same piece of content again. This is a very common practice for the same principles that I explain the second it goes that your, your audience is always going to grow. Especially if you’re focused on serving your customers the very best way that you can. Especially if you’re focused on giving them incredible value. So, your email list and your social media following, your customer base, they’re all going to continue to grow as long as you’re focusing on the things that they need. That means that there are new customers who have never seen your content before. And so by repurposing, you are, and reposting, you’re giving them even more value. You’re giving them something else to look at, something else about your brand that they can love. Something that can build more brand loyalty because you’re giving them something that they want. And so, I really encourage you to plan out the schedule. Use this spreadsheet. And if this isn’t enough, if you need me to walk you through the creation of this spreadsheet, I want you to jump in to the content and, or into the comments and let me know. And the very next live that I do, I can actually walk you through the creation of this as well. But it is very, very simple and the purpose of it is to just give you an at-a-glance look at this so that it’s not difficult for you. So that you can see it and the purpose of creating this and planning it out and doing this strategically so that it’s only twice a month on here. And again, if that’s too much for you, once a month and one promotion a month. But make sure you’re reposting and make sure you’re repurposing the best way that you can. And repurposing, I really want to talk about that because I do that myself.
If you’ve written a blog post and you really want to shoot a podcast, it’s really easy to do that because you’ve already got the meat and potatoes of that content within your blog post. If you want to create a video about the contents of that blog post. Especially if you have a way of how-to or a day and a life or a behind the scenes, that’s really easy. Get on camera, show them how to create something. Have your significant other or a friend or a family member follow you around with the camera for 5-10 minutes and then cut it down to something really interesting, really succinct so that you can just show them what’s going on in your life. These are all great ideas for content that you can share across all of your social media platforms to your email list and it’s just giving your a customer base more value. It’s letting them get to know you even more. Which means you’re building that brand loyalty and you’re helping your customers align themselves with your brand.
Now, I hear this a lot: every market these days is saturated. The differentiator here is value and brand. If you have created something of value, congratulations you’re now in the top 10% of all businesses out there. That’s still a lot of businesses. So how our customers going to choose between this brand and this brand that offer the exact same product or the exact same service and it’s still of a great value, great customer service, everything is great. How are they going to choose between the two? And the answer always comes down to brand. If they identify themselves with your brand, if they feel that they’re getting value out of your brand. That they can align themselves with you. That they can feel loyal to you because they enjoy your content, they enjoy your personality, they learned best from you. Then they’re going to choose you over the competitor. If you are the one who’s delivering content even if it’s repurposed and reposted content and it’s a value which is what we mean by strategic, it’s not just something you sat down, typed out in 10 minutes and shut off into the wind. If it’s a value and you planned it out like we’re doing with the spreadsheet, you are the one that they’re going to choose above your competitor because they can see that there has been a planning involve. This has been thought through. This looks professional, it doesn’t look amateurish. And so, that is the gist of creating content. That is exactly what we go over whenever we talk about blog post, and viral blog posting within the DNC Written Marketing membership course that’s debuting in January. And, this is a sneak peak. This is something I’ve really never intended to share outside of the membership course because it is kind of one of our golden nuggets. Our super secret things that we put out for people because it’s so simple and so helpful. And so, if you are interested in seeing more of this kind of content. If you really want to pull from the volt, something of interest that you’re struggling with, something like this, a tool that you think you really need in order to level up your business, just let me know. I’ve been having so much fun filming this masterclass each and every week and I think it’s been two months so there are more than 8 episodes. And in the beginning I was shooting 3 times a week. So, if you’re interested in seeing this entire masterclass as well, there is a link in the comments below this video that has dncmarketingservices.com/join. That link will take you to our email list and you’ll be invited to the masterclass master list which will help you see all of these videos and learn about all the topics that we’ve covered without having to scroll through the Facebook feed.
We went over target market that first week and everything you need to do: where you can find your target market, how you can research them, how to get the questions answered that you need an answer in order to build your brand in order to address objections from your customers, in order to speak their language and really serve them the way that you need to. We talked about copywriting 101 and the 2 formulas that I used in everything. That copywriters all over the world have been using since the name copy, the word copywriting was coined because these are the 2 formulas that worked no matter where you are writing, no matter where you are posting, content, emails, website… Hi! Hi Darian. Can you give an example on how to post content on different media? Facebook, Instagram and others. How do you space it out time wise? Do you change the content at all? That’s a great question, thank you so much for answering that. So, several questions and I love that. Explain how to post content on different media.
There are different ways to post for social media. And actually, I think it’s next week, it might be 2 weeks from now, I’m going to start digging into social media as part of this masterclass. And so, make sure that you do click on the link in the text for this video because you will be one of the first to know whenever we’re going live and what topic we’re going to cover. But, how to post to different content. I love Canva. And the first thing you need to do when you’re posting to different content is to go into Canva, for example, and choose an image that is the correct size for whatever social media platform you’re going to post on. If you’re posting to Facebook and using the exact same image to post to Instagram, it’s going to cut off that image. Now, doesn’t sound like it would be a big deal but if they can’t read all the words on the image or they can’t see the entire image, it’s going to defeat the purpose of what you’re trying to do. If they can’t see all the words, they’re not going to try to decipher what you meant by that cut off word on the edge right there. That’s the very first thing I would think about.
The second thing I would think about when you’re reposting is hashtags. Now, I see hashtags posted on Facebook a lot. Unfortunately, hashtags on Facebook actually decreased engagement because it clutters up the view and because the Facebook feeds run a lot slower, or I’m sorry, a lot faster than Instagram. And so, if you’re posting hashtags, it’s cluttering the view and it’s boldening them and it’s creating a difficult viewing experience for the people on Facebook. And they’re going to skip over your post just because of that. It also doesn’t serve any purpose on Facebook. You can actually search hashtags in the same way on Facebook that you can on Instagram. Now, if you’re in a group and you’d use a hashtag as part of your engagement like you have hashtag win for the week, that’s the really, the only purpose for hashtags on Facebook. But, if you’re trying to use them to increase engagement because people might be searching for them on Facebook, it doesn’t actually work that way. It does work that way on Instagram. And it’s the exactly reason why you should be using the full 30 hashtags. Because you’re allowed 30 hashtags on every post on Instagram each and every time. Not only that, I encourage you to have to 2 or 3 sets of hashtags and use those depending on what you’re posting. So, if you’re posting a promotion, those 3 hashtags should be related to that promotion. Hashtag bogo, hashtag sale, things like that. If you’re posting content, those 30 hashtags should be related to that content. And if you planned this ahead of time and if you niched down those hashtags to represent your brand, not necessarily the detail content of the post but your overall brand. And because we themed this content calendar for your overall blog theme, that should make it a lot easier. But, if you do it that way, you can use that same hashtag list on every single content subject that you’ve post. So, you’re not having to do hashtag research every single time that you’re posting. And if you’re interested and may going through some hashtag research here live, let me know. I haven’t planned on including that with the social media lives a couple of weeks from now, but if that’s something that you’re struggling with, I absolutely want to include it and be as helpful as I possibly can.
Now, let me know if that answers your question on posting to different media types. Facebook and Instagram and others, how do you space it out time wise, do you change that content at all? I’ll give the time wise here in a minute but, I don’t change the content at all. Unless, we’re talking about the headline. The meat of the content, I don’t change. I post to different social media platforms. I post at different times of the day and I’ll talk about that in a minute but I don’t actually change that content at all. I will change the headline if I have re-used that post more than twice. So, I focus a lot on Facebook and Instagram. I don’t, I do post to Twitter and Pinterest and Google+. I think I still post to Google+. But, I haven’t automated. So I don’t actually cater to those three platforms. I cater very hard, I focused very hard on Facebook and Instagram because that’s where I get the most engagement from my brand. What I’ll do is I will post the piece of content to Facebook and then I’ll use the same exact image but a different size like in Canva, you can actually go on and find the correct size as for Facebook and for Instagram and then I’ll post it on Instagram with hashtags this time. A few weeks, a few months later, whenever I’m ready to repost that piece of content, I’ll change the picture. I will change the headline and I will change those hashtags. Those are the only 3 things that I change when I repost continually. And the reason for it is because, if you show people a different angle of that content, maybe they weren’t interested in clicking on that content before because the picture didn’t grab their attention. They’re weren’t searching for those hashtags so they never even saw it or that headline did not address something that they were interested in learning about. Then I’ll change that headline, and the picture, and the hashtags, to help catch their attention, to help draw in people who weren’t searching for those earlier hashtags, who might be searching for the newer hashtags. And, I’ll post a headline that is addressing a different aspect of the content.
So, to try to get more into that, if I have a how-to article. How To Write Product Descriptions, for example. The first headline I use would be How To Write Irresistible Product Descriptions. It’s general. So, maybe the next time I would write a headline, I would be a little bit more specific. For example, how to put story into your product descriptions or entice your audience with product descriptions they love, entice your audience with product descriptions that address their struggles. Now, that gets very into why people would rather good product descriptions and it’s to entice their customers to buy something that they’re struggling with in order for them to find the solution. And so, I would just test out different things like that. Timing, what I like to do is if I’m going to, the first time I posted, I’ll post it to Facebook early in the morning at 8 o’clock. I post in to Instagram in the evening at 3PM just because those are high engagement times. The next time I go to post, if I’m posting it to Facebook, I won’t post it at 8 o’clock, I’ll post it at 9 o’clock. I won’t post at 3PM on Instagram, I’ll post it at 4PM. And I’ll just kind of go down the range right there based on global or regional engagement levels. And that’s something that you can actually research and I can help you with that too if you’re interested on the most engaging times for certain industries on Facebook and on Instagram. For my industry, the most engagement is in the morning on Facebook and in the early evening and late afternoon on Instagram. So let me know if I answered those questions.
I see have another one. Hashtag info would be great. I have no idea how to find anything about that. Okay. That’s awesome feedback! My husband and I were actually just talking about that and he’s helped me create the DNC Written Marketing Course that we’re revealing in January. And a big thing we were talking about was we were showing how to analyze your hashtags with our tutorials and things but we actually hadn’t created a video yet on how to come up with the hashtags or keywords even the very first time. I was under the assumption that people would already have their hashtags or their list of general keywords. Or that it would be easy to come up with to take it then plug in them to these tools. We walk you through in a course to analyze how strong they are for your industry. And so, if that’s the case, I’m really excited to hear that from because that’s great feedback for us. We have decided we’re going to go ahead and create tutorials and how to come up with hashtag ideas. Solid hashtag ideas so that when you put them in for analysis, they show up the strong ideas and the same with like keywords for SEO and things like that. Bridgette, tell me if that is helpful. Tell me if that answers your question and if you have any more questions. That was great feedback. Those are, that was engagement, great questions. I really appreciate you jumping in and asking those. Let me just zoom in a bit just in case this is difficult for you to see so that you can have a closer look at the content spreadsheet as we’re sitting here and going over at the last few things. You can see the overall theme for the blog post and all of the things on here. Yes, that was helpful, thank you so much. I’m so glad. Okay, great! Thank you so much.
If you have any questions about this spreadsheet as well, don’t be afraid to jump in and ask because the notes for example, seem, it’s, it’s very broad and so I gave a lot of suggestions so you can put in the notes. And, sometimes that there’s people off because it’s very, it’s much easier to be able to follow solid directions instead of having an open general idea and not knowing exactly what to put in there. So, that was, this is coming to the end of our, I want to say that this is the 10th live, the 10th master class that we’ve done and we did talk a little bit about the DNC Written Marketing Course coming up. I want to invite you to click that link in the text again. When you click that link, not only are you going to be invited into the masterclass master list. So that you can see everything that we have talked about thus far and we, again we went over Target Market and Copywriting. We also went over Product Descriptions. We went over About Pages. We went over a lot of aspects of your website copy. And then, I actually went into sales funnels with sales funnel expert Christa Nichols and we talked about the different copy techniques and the different strategies that you can use in order to create a sales funnel. And, it’s a big advanced. So what sales funnels are it’s, it’s how you move your customers through the buying journey from the moment that they actually read your content and click the link and get on your email list and what you do with them after that in order to entice them to start buying your products and your services. And so, click the link so you can get that masterclass master list and you can actually go through. It’s almost like our course. It is, it’s general and it’s broad and it gives you some great advice. And it let, it gives you a taste of what’s in our course. Because in our course, we actually take you step by step through all of these processes. We give you templates and checklist and tutorials. There’s the case study, Katy the case study, which there is so much information to show you how we put all of our lessons and theories into action. So that you’re not just looking at a blank template and not sure what to put in there. I walked you through how we did this for Katy the case study so that you have a sense of what’s expected. So that you have a sense of what actually works. Why we view certain words, why we view certain formatting, why we’ve created at this way instead of maybe other ways that you’ve seen online. We explained all of that. Not only take you through blog post, target market, copywriting, all the copy for your website, but again, in a few weeks we’ll do a master class on this as well.
In the course, we go deep into social media and we even have a bonus tutorial on creating a Facebook group and why and how you should be using that in order to sell softly and build a community. We go into organizing for your business and this is part of organization. This is one of those aspects but we also have like a smart spreadsheet where we take you through the different stages of your business and how you can plan for success. And how you can see the trajectory of where you want your business to be and how you’re going to get there. We’re break it down. And I know you’ve probably heard of smart goals but we take it to an all new level of smart goals here. We break this down into bite size pieces so that you can see by looking at this spreadsheet, not this one, the one in our course, the smart spreadsheet, exactly how you’re going to achieve success with your business and exactly what you need to do and when you need to do it in order to get yourself there.
So, where is the link? Oh! If it’s not showing up in the text, let me go ahead and put it here in the comments. It’s dncmarketingservices.com/join. Make sure I actually spell that right. And what you’ll get as well. Okay, I put the link in the comments there. You’ll also get a complete guide to everything that’s in the course including the community that we have set up. And, the community is going to be a private Facebook group or you can actually submit all of the writing that you do. We’ll have discussions and homework for you as you go through the tutorials in our course. And so we ask that you, whenever you go through the About Page tutorial, for example, we give you homework and a template and a checklist and we ask you fill it all out and to create your about page to write it and then submit it in the Facebook group to the group, to me, and our team. And you’ll actually get professional copywriting feedback on everything that you submit. And our goal with this course is to, you know, go over the top of everything we’ve ever seen online for copywriting. And to be honest, they aren’t that many courses out there for it. And the ones we’ve seen, they’re short, they’re only theory, there’s no actual real practice there, there’s no actual feedback on what you create. And so our goal here is to make something so incredibly helpful. You, you just are set for life. You don’t ever have to worry about your copywriting. And that’s another thing as well, is we’ve created this for lifetime value so that when you designed for a course in January, you have it for life. You have all updates that we pushed through, you have the community for life, you have all of this. And we also just decided to implement a 120-day money back guarantee which is unheard of in online courses because we are very confident that you’re going to absolutely love this and we want to make sure that as long as you try it, you do love it and you don’t waste any money at all.
And so, download, click that link. Download the course guide so that you can see everything that’s going to be in it and it does talk about the community and all of that. We’re going to have another masterclass on Saturday. It’s going to be every Saturday as far as I know. We did change it up early on because Saturdays work better than I think we were doing it on Thursdays before. So, I encourage your feedback on the time, on the date of this masterclass because I want to make sure that this is convenient for you. Jump in the comments even after we’ve gone live. View the replay if you missed some things. Make sure you like and follow this Facebook page so that you are notified the next time that we go live. Join us on Instagram because that’s where we do a lot of our behind the scenes and day and a life of stuff and that’s @dnccopywriting on Instagram. And join the email list so that you can hear more about the course as we get to it.
I’m really encouraged that you’re all here today, I’m really excited about it. So the next time that we film this, I want you to be here so that you know exactly what’s coming up. I believe the next one is going to be over social media. So, if you have any more questions, I hope I’m saying that right, make sure you join us next Saturday at 1PM Central, 2PM Eastern, it’s actually 9AM Hawaii time so all the time is going to throw me off sometimes. Make sure you show up so that you don’t miss a single thing and we’ll make sure to answer all your questions. Sign up for the email list by clicking that link so that you’re notified. So that if you do have any questions, you don’t feel uncomfortable asking on the live so you can shoot me an email. I’m always open to hearing from everyone: positive feedback, negative feedback, questions, clarity, whatever. I really love hearing from everyone when I do get those emails. So, if there are no more questions, we’re going to go ahead and wrap this up. I really appreciate you showing up today. Like and follow us and click the links so that you can learn more about the amazing program that’s coming up. I didn’t even talk about the challenges and the freebies we’re going to have free before as we have the doors open but I will talk about that next time. And I will see you next Saturday. Thank you so much!