Title: Product Description – 3 Ways
Time duration: 35 mins 31 seconds
…So we can dive right into the content. I’m a few minutes late because my little one wanted to come down and say good morning. I can hear him in the hallway. (Go back upstairs, baby. I’ll be done just a bit, okay?)
So, we’re going to get started now and if you’re showing up a little bit late, we are talking about product descriptions today. I showed up a little bit late so, that’s okay. For product descriptions, I wanted to really give you some really good info today. Over the past week, I’ve dropped several videos into the DNC Copywriting Facebook Page. And, I’ve just teased on the things I want to cover today. So, today I’m going to talk about what’s actually in the product description formula, in the product description checklist, some other things that are included in there. And then I’m going to show you a great example I created for the three-paragraph structure which I talked about last in the video on Thursday. Now, of those videos, I also talked a little bit about the road map that you can download and the quiz that actually tells you where you’re at in your online written marketing journey and how you can help level that up, what resources you can use to get a little bit better. And, today I’m going to tell you more about all of those things and I’m going to give you the PDF which is the course guide that talks more about the course we have debuting in January – the DNC Written Marketing course. It includes everything I talked about in the masterclass that I’m currently hosting on the DNC Copywriting Facebook Page.
And we started out talking about target market research and everything you need to know and even some basic tips on how you can go in and find your target market and actually talk to them in the Facebook groups that you are in, on Facebook pages, throughout different mediums. Then we talked about some basic copywriting formulas that we actually use in just about everything that we write. And my favorite place to use them is in product descriptions. And so, I’ll talk a little bit about that and how you can look for those formulas when you see these product descriptions. How you can use these formulas to help amplify your product descriptions and pour your customers in a little bit deeper and help them see themselves using your product so that you’re actually going want to buy your product to solve their problems, to resolve their issues.
Then we talked about “About Pages” and the journey that you need to take your customers through in order to build that brand loyalty. And then this week we talked about product descriptions. And I loved product descriptions! It’s one of my most requested gigs. It’s something I helped a lot of people write for their businesses especially start-ups because it can be daunting to write tons of product description especially if you sell something like jewelry where you have a lot of similar items that you’re selling. You need to differentiate those. And I can tell you very easy way to differentiate product descriptions like that. And then another thing we address is if you have an Etsy shop and a website but you’re selling the same thing on both platforms, it can be very difficult to create different product descriptions for every single product that you have on both platforms. So, I’m going to tell you an easy way that you can differentiate those as well.
But first, why don’t we talk about the product description formula? And, I’m not going to share the screen just yet but I’m going to pull this up so that I can tell you exactly what’s in the product description formula. And we start out talking about the target market. And, just like the three-paragraph structure that we talked about in the last video on Thursday. And I can drop the permalinks for those in the comments here. If you want them, just let me know. Say “Yes please” in the comments below and I’ll drop the permalinks to all three videos that went into the Facebook group this week, everything that’s part of the masterclass about product description this week.
So, after we talked about the target market, you need to actually mention the product name. And I know this seems like a very no-brainer thing but, many people will write an entire product description whether it’s long or short without actually mentioning the name of the product. They’ll just rely on the title part of the website to convey the message. But, the fact of the matter is the more that you repeat the product name, the more that you repeat your brand name, the easier it will stick into the mind of your customer so that they are going to remember you and they’re going to come back. So, it’s very easy thing for people to miss. It’s something that doesn’t seem to matter but it really does in the long term. Then, after we mention the product name, we talked about a differentiator. And the differentiator is one of my favorite things to mention because it’s one of those psychological triggers. Now, there are two reasons to mention the differentiator and I’m going to tell you what a differentiator is as well. And what it is, is you can align your target market in two different ways. So, when you talked about the product that you’re offering, you’re offering it to a specific part of your niche or a general part of your niche. And, what you want to do is tell the customers who are reading this product description whether or not this product is for them. Now, if you’re offering it to a specific part of your niche that you serve. If you serve a broader range of people and you’re only wanting to offer this product to a certain part of that customer base, then you want to let them know if this is for them. If this particular piece of jewelry is for those who like to wear bold jewelry or dainty jewelry. If this particular hammer is for people who want to use it for the long term or the short term. And, if it’s for the long term, it might be a little more expensive but it’s going to last. If it’s for the short term, it’s going to be cheaper. And so if they need something right now, a quick win, then this is perfect for them.
Now, the second reason to use a differentiator is to help your customer psychologically want to align themselves with your brand. And the way you can do that is to think of the differentiator as “they have” or “they have not” indicator. And so, when you use that in your product descriptions, you can talk about whether or not this is for a certain status of people. Whether or not this is for a certain kind of person that most people would want to identify themselves with. Maybe someone who goes to black tie affairs or a world traveler or someone who likes to spend a lot of free time fishing. An idealist point of view. And you want people to align themselves with that differentiator and so it’s kind of a psychological trigger to help them want to align themselves whether in actuality they go to black tie affairs or they travel the world or they go fishing or not, they want to. So it’s an idealized point of view and you can help add that to your story within the product description and help them want to align themselves with you and your brand.
Now, the second thing you want to think about – sorry, we’re probably on the fourth thing by now. The fourth thing you want to think about is the region that you serve. And this is another one of those simple things. And, if you only serve the United States or if you only serve certain parts of Europe. If you’re only shipping to those areas, it is incredibly important to mention that within your product description, because it’s one of those expectation setters for your target market. And if your customer has been scouting your website and loves your product, and loves your brand and doesn’t see anywhere that you only ship within the continental U.S but they live in London, they’re going to be incredibly disappointed. And that might not seem to matter so much because you are not selling to them anyway. But, you may have just lost a customer for the long term as well. If you mention right upfront that you only sell to the United States then, (1) you’re saving the customer’s time. They’re not going to continue looking at your site because they know they’re not going to be able to get that products right now. But (2) you can also offer them a link to sign up for your e-mail list if you plan to expand your regions. And then you just kept a customer and they just stuck with you for the long term. They liked your products and your brand enough that they wanted to sign up so that they can hear about when your products are available to them. That’s how much they like them. So it is important to include little details like that.
Now, if you have variations of this product, what I encourage you to do is to have one product listing and list those variations with a “not listing.” I don’t want you to create three different product listings on your website or on Etsy that there’ll be exact same products but maybe they’re a different color or a different size. You’re just forcing the customer to have to search too hard on your website. To have to search too hard within your Etsy Page to find the answers that they’re looking for. Whereas if they just found the products and then they can see a drop down or they can see this little radio bullets that they can check on the color they want, they can check on the size that they want, they don’t have to go and search for another one. They will probably just click away in reality because they’re going to think you only offer that one variation. So, it’s also important to mention variations within the same listing. Then, you want to make sure you’re describing the product. And use product descriptors here. And it doesn’t just mean synonyms of the product, it means long-tail keywords. And we talked about keyword research in earlier episodes. And so, if you want me to drop more permalinks to the other videos that we went over to the other content we covered in this masterclass over the last month, then just let me know and I can get you that. But we talked about long-tail keywords and the importance of it in SEO, and the importance of it in speaking your customer’s language. And so that’s how you include a product descriptor within this product description.
Now, talking about those copywriting formulas that we mentioned a little bit earlier and then I covered in week two of the masterclass awhile back. You want to make sure you’re using that within a product description. And one of those formulas is the “Feature-Advantage-Benefit.” Now, the feature is just the feature of the product – what it’s made out of, maybe the process that you used. The advantage is how that helps your customer in a short term, and then the benefit is how it’s going to help your customer in the long term. If they use this product for a while, what can they expect to get in return for the long term? Is it going to provide them some convenience? Is it going to give them some freedom in time? Is it going to give them some peace of mind? Is it going to help them feel safe at night? What’s the long-term benefit? Not just the immediate “now I bought this and I can use this splinter to chop up all these vegetables.” Instead you want to talk about how being able to use the splinter to conveniently chop up all these vegetables will help them eat healthier and will benefit their health and their family’s health in the long term. So, we’re going to a lot of other things within the product description formula and those are the really big parts of the first paragraph. We also talked about the story that you’re going to go into that helps paint the picture for your customer. We talked about availability, talked about the region that it’s available, your brand’s name, your brand’s slogan where they can follow you all of those things within this product description formula. And you can get this product description formula by going over to DNC Copywriting/Courses and actually getting the complete product description course that I offered there. And so, if you’re interested in that, let me know and I can drop that link below.
The second thing I wanted to cover was the product description checklist. Now, this is the second way that I talked about within the videos in the masterclass what we used in order to help our customers craft their own product descriptions, in order to write the product descriptions for them. And, if you don’t have a checklist of your own, if you’re writing your own product descriptions which I assumed you are because you’re here, and you’re a DIY-er. And I love DIY-ers because you take everything on your own. You take it with your own hands and you push through and you figure it out. So, that’s why I want to help you and I want to give you the best tip as I can for this and it’s to create your own product description checklist. So that as you’re crafting a product description and as you’re getting new lines and you’re creating new products for your website, you can easily refer to this checklist to make sure you’re covering every single piece that you want to include within that products. It will save you so much time, it will save you so much of a headache and it will keep those creative juices flowing within the guidelines of a proper product description that gets your target market’s attention.
Now, the first part of this checklist is to list three hopes and wishes that your product fulfils. Now, in order to do that, you need to know what your customers are struggling with, which goes very much into target market research. (Links, please. Okay, I will make sure I’ll post all those links. Thank you so much!) I’m so glad you’re interested in that because it is chock full of information. So I’ll post the links for all of the masterclass videos that we’ve gone over so far for the last month. It’s going to be a lot of links but I think you’re going to like it. And then I’ll also post for the courses. And if you want the roadmap and the quiz, I’ll post those as well. We’re going to have a lot of links in here. That’s okay.
So, in order to understand those three hopes and wishes that you need to talk about in a product description, you have to understand what your customers are struggling with. And, you probably already do. We’re going to this part a lot in “About Page” masterclass because you were attracted to your target market because you probably are your target market. So, you already understand what they’re struggling with, you’ve probably experienced that struggle for yourself. So, you just need to talk about how you’re going to resolve those struggles, how you’re going to fulfill the wishes. The things that they want from you, how you’re going to give it to them, what your customer can expect from that.
Now, the second thing on the product description checklist is the story. You want to make sure to paint a picture and you can use the formulas we talked about in the Copywriting 101 part of the masterclass in week two. But, in order to talk about the story, you need to understand what your customer is looking for specifically, and then you need to paint the picture. Now, you can think about that this kind of a fictitious story if you want. If you have a case study of a customer who’s already benefited from your products or from your services, this is also a great place to include a case study and to say that it’s a case study to tell them that this is a true story. But, if you don’t have one of those, it is absolutely fine to use the fictitious story to paint the picture of the purpose of your product. So, if you want your customer to feel more confident, if you want them to feel safe, if you want them to use this product in a certain scenario in the kitchen to wipe up the grime, so that they know their kids will sit at a clean countertop. So that they don’t have to spend hours scrubbing the countertop, they can just use a simple wiping. And we’re going to that lovely example in-depth in the copywriting masterclass for the second week.
Now, to tell the story you need to try to keep it short but succinct. You need to point them in a direction you want them to go. So help them visualize themselves using this product. Paint the picture of why they would need this product. Agitate that problem that they’re currently struggling with. And then provide them the solution to that problem, which is of course, your product or your service. Now, when we talked about the story, (this is the next point in a checklist) do not forget to mention that pain point for that struggle. And don’t just mention it. You want to agitate it. You want a kind of pour in the salt a little bit so that they understand what it’s going to be like for them in the long term if they don’t invest in this solution right now. Now, you leave it up to them to make that decision for themselves. But it’s also helpful for them to get a clear picture of what they can expect if they don’t buy your product as well as what they can expect if they do buy your product. So, they can either solve their problem right now or they can continue struggling with it for the long term.
And the next part in the checklist is, did you position your product as the solution? So, absolutely do not forget to do this. A lot of people forget this just like they forget the call-to-action (CTA), which is the “Go ahead and buy now” or “Add this to your cart right now.” Because it just seems like one of those very obvious things. But don’t forget to actually say “Hey! This thing that you’re struggling with, you don’t need to solve it right now. You can continue struggling. But if you do want a solution, if you do want to resolve this issue in your life, here’s the answer. And I want to give this answer to you because I want to help.”
Now, the next part of this checklist is the bullet points. Now, I skipped over a few things that I feel we’ve covered with the formula but the bullet points are one of the most important parts of your product description. And the reason for it is you want to lead your customers on a buying journey. And part of that buying journey is understanding what kind of customers you have. Are they readers or are they scanners? Now, most of you are going to have scanners because that’s just the society we’re living now. We want things quick. We want to get information and move on. So, bullet points are the best way to lead your customers into reading more about your product so that they can make a decision whether they want it or not. Now, those bullet points are going to very similar to what we’ve already covered within the product description, but they’re for the scanners. So, you want to make sure to detail the materials used, the process used, everything included, your add-ons and your upsells, where they can contact you for more information, your social follow links, everything like that needs to go in these bullet points so that they can get the big picture in the shortest amount of time. And then they can make the decision if they want to go to the top and actually read through which is going to convince them that this product is for them. Because after they’ve decided to read the full thing from the bullet points, they’re pretty much hooked on your product and they’re trying to make a decision of whether or not to buy right then or add to cart to buy in the future.
Now, another thing you want to make sure to include and we touched on this with the product description formula are those keywords. So don’t forget! If you’re doing your own keyword research, keep a list of the most popular keywords – those long-tail keywords, the three and four-word phrases and the short single general terms. Keep a list of those handy so that whenever you do refer to your checklist, you can also refer to your list of keywords as you’re creating these product descriptions and you can make them work for you. Now, keywords are important for SEO but they’re also important for speaking your customer’s language because these are the terms your customers are going to be searching for in the Google search bar or the search engine, whichever one they’re using, in order to find the product that solves their problem. So, you want to make sure to use the language that they are using so that they can easily and quickly find your website and your product.
Now, I’m going to share my screen and show you an example of the three-paragraph structure. And the three-paragraph structure is one of my favorite things to do in order to help people understand if this product is for them. It’s an easy, it’s a quick win, it helps them see this so that they can – screen share. Sorry, here we go! So that they can make the decision of “if this is for them” and for you to turn this out really quickly. Let’s see. Okay! Hopefully you all can see this. If you can’t see this document right here, go ahead and drop me a comment. I’ve got my phone handy so that I can see this, I don’t have to keep referring. But, you can read this product description formula right now as we’re going through it. I’ve included a lot of great information in order to help you understand the basis behind the product description that I’ve written and in order to help you see this product description as I would write it for a client.
Now, let’s make sure we get to these comments here so that I can see. Let me know if you can see this page. If you can’t, say something in the comments. If you can, tell me you can so that I know. I don’t want to keep going if there’s an error here. But it looks like everyone can see it. Okay! I’m just going to keep going. Let me know if there are any issues that top up. It’s pretty tiny. Okay! Let me zoom in. Sorry, I’m having my morning coffee while I’m doing this because I cannot survive without my morning coffee. Let’s go to two hundred. Okay! That should be better. Tell me if that’s better. Yes, you can see it, Susan. Okay! Looks just like the screenshot. Okay, you took a screenshot. Good! Yes, take a screenshot of this, I encourage that. This is a great formula to use. It’s easy for you to turn out. It doesn’t take a whole lot of time.
Okay! So, for this product description, this is the three-paragraph structure. And the first paragraph is where I go into the story. So, I’m going to show you exactly how I craft this story in order to help my clients, in order to help their customers, see the big pictures, see themselves using it. And the second paragraph, we talked about the process that they used. Now, the process for product-related businesses is pretty easy. You can just talk about how you created that ring, how you went through the process of deciding, how to make your planner, what problems you encountered that you wanted to solve, something like that, but just keep it very simple. If you’re providing a service, you wanted to talk about the problems you discovered and why you want to provide the service because your customers are going to identify with that. They are probably going through that problem right now. If you went through case studies, if you did product testing, if you had to do some blind study test things like that, this is a great place to also mention that. And then of course the third paragraph is where we mention the materials and the extras, add-ons and upsells, if you provide gift wrap. And of course, don’t forget those bullet points. No matter what kind of product description you are writing, those bullet points are one of the most important parts because again it helps guide your customers on that buying journey.
So, this product description is in a category of kids’ toys. And that’s a lot of fun to write about so I decided to do that for this. And, their name brand is “Wooden Wonderland: Where Your Child’s Imagination Comes First.” Now, all of these are fictitious. So, if this looks similar to anything that you know, I promise I owned one of these little sets when I was a kid and so just I put from my own inspiration. This is completely fictitious. And, it has nothing to do with any of my clients or any clients that I served in the past. But the title of this product just the “Wooden Farm Set.” And the first paragraph reads, “Watch as your children play peacefully in the living room floor. Normally, they’re fighting over the flashing, noise-making commercial advertisement they got for Christmas. Today however, they laugh and play among the little wooden cows, horses, pigs, and chickens that are grazing, snorting and pecking across your carpet.” And then, the second paragraph is where we going through the process. “Carved, sanded and sealed by hand, the Wooden Wonderland Farm Set was created by two master carpenters. You can call us Grandma and Grandpa Smith. After a lifetime raising children and grandchildren of our own, all while mastering our craft, we recreated an old favorite from our childhood. The original Farm Set inspired the shape and subject matter, but this particular rendition was designed with your child’s imagination in mind.” Then the third paragraph is where we talked about the actual materials used and all the upsells and add-ons. “Made with solid oak, sanded to a smooth safe shape, painted and sealed with non-toxic paints; we’ve taken great care in ensuring this treasure lasts and inspires. Each set comes complete with 4 chickens, 3 pigs, 2 horses and 1 cow, and a 6-piece picket fence. Sign up to our email list and get 20% off your order today. Gift wrap available upon request.”
And then of course the bullet points. And you can see the bullet points cover pretty much everything we’ve mentioned within that paragraph plus a few extras. So, non-toxic, heirloom quality. We insinuated that this heirloom quality by saying that it lasts, that it’s well made, that it’s solid. But, you also want to go ahead and just outright say that, because it might be something your customers are looking for. And heirloom quality is one of those keywords that people are going to search for as well. Non-toxic, another keyword and also a reassurance. You’re going to assume those toys are non-toxic but, unless it actually says it outright, you can’t be sure. So, you want to make sure and say that these are non-toxic and everything like that.
So, this is just one example of a kind of product description that I would write. This is how I would include the bullets and the three paragraphs within that structure. And there are a lot of reasons why I included some of these words. Some of them are very strategic and I go deep into that in the DNC Written Marketing Course that’s opening in January. And if you want to know more about that, go ahead and download the PDF. It’s in the link in the description of this video. But, that is the three-paragraph structure.
So, we’ve gone over the product description formula, we’ve gone over the checklist and this three-paragraph structure. And these are my three favorite ways to write products for my clients to write the descriptions and it works so incredibly well. And it’s because you’re painting this picture, it’s because you’re giving them all the information that they need, right then, right there. They don’t have to search through your website. They don’t have to go to your about page to make sure that you’re selling non-toxic items or to learn more about the story behind your brand. You can include bits and pieces of that in there. They are learning about this Grandma and Grandpa Smith right there in the product description. It’s giving a lot of information and it’s helping your customer align themselves of your brand, be more familiar, trust and like you so that trust and like factor right there that (I’m forgetting one of those word). No like and trust! That’s one of the most important things about your brand that you wanted to convey. And so, when you write product descriptions like this, you’re giving them that no like and trust factor. You’re helping them align themselves. So, that is exactly what I wanted to share with you.
Now, let me see if I can go back to the screen here (stop sharing). Alright! And maybe back to the website. Here we go! Okay so, question. Alright, Susan, let’s see, “My product is really based just on art work. I can’t feel that it’s something a customer really needs.” Okay, well, you have to frame this a little bit differently. So, a lot of things are going to be convenience buys. A lot of things are going to be feel-good buys. They don’t necessarily have to be a life or death situation, I need this right now. So, the best way in order to phrase your art work is to give them something they don’t already have. Don’t think of it as you’re solving a problem like a financial crisis or something. Think of it as you’re giving them something they don’t already have, something that they’d want. And so, for my Ms. Susan, within your artwork, do you sell sticky notes or greeting cards? Things like that? What about your artwork is it that you’re selling? I know it’s been awhile since I visited your site. But, especially if you’re selling products that people can use with your art work on it or something that they can give as a gift, that’s what you want to talk about. So, why would they give this as a gift? Why would they give this for someone to use? It’s not necessarily a necessity but it’s something that shows that they really care, they understand the loved one that they’re giving this to. They understand the person that wants this and they are a thoughtful gift-giver. If it’s someone who’s buying it for themselves, I believe you are selling a line for teachers before. Coffee mugs, notepads, tote bags and dog breed cartoons. That’s right! Okay! So, these are very usable items. And, people want to feel unique, people want to feel that they have something special that they want to show off. And so, what you would be doing when you talk about your product descriptions is appealing to their want for others to see them, appealing for their want to feel special and to feel unique.
Now, especially with the dog breed cartoons, you’re in a niche right there for people who are incredibly proud to be dog owners. So, you want to tap into that target market. You want to do the keyword research to see how they describe themselves, how they describe that pride that they feel, how much they love their dogs and they want to express that in a new way that nobody else has right now. So, you want to tap into their need to feel fulfilled in that way. Does that help answer your question, Susan? I hope it does. I know there’s a little bit of a lag so I’ll just keep talking to fill the silence. Or maybe I’ll take a drink of coffee. Let me know if that helped or if you have a follow up question. (I slurp into the microphone, I’m sorry. Okay, yes! Okay, great! Great! I’m so glad!)
And that is one of my favorite things to talk to. Whenever you are writing your product descriptions is, it doesn’t always have to be like a dire need. This isn’t always have to be this huge problem that if they don’t solve it, they can’t continue on with life. It can be as simple as going up those Maslow’s hierarchy of needs and fulfilling their social needs. (It makes total sense. Great! I’m so glad!) Make sure you’re fulfilling those social needs. Fulfill the need for them to be included in a group. Fulfill the need to feel popular, to feel loved. Something like that! Everybody has those social needs for your social creatures. And we want to feel accepted in this society and a great way to do that is to have something cool and unique. To have something that appeals to our tribe like dog lovers. They consider themselves in tribe of dog lovers, they’re very proud of that. They want to express that everywhere. People who run marathons, for example. You always see that sticker on the back of your car. It’s something they’re proud of. They align themselves to be a tribe of marathon runners. Things like that.
So, does anybody else have any questions right now? That is all that I wanted to go into for the masterclass. And as soon as we end this video, I’m going to drop the permalinks to all the videos we’ve gone over so far. There’s a lot. And I’m also going to drop the links to the DNC Copywriting/Courses. That’s where you can get the complete in-depth course for product descriptions including the downloadable product description formula PDF and the product description checklist PDF. And I think I even have an example in there if you want to follow a different example than the one I’ve given you here. That was fabulously great! I’m so glad! I really wanted to provide tons of value because I know that this is a hot, hot topic for a lot of people – start-ups and growing entrepreneurs alike. Everybody struggles with crafting a unique product description.
I did want to talk about how to differentiate on different platforms. And so, an easy way to differentiate between an Etsy platform and a website especially if you’re selling the same products is to just use a different story. Because whether you are on an Etsy or website platform, you’re appealing to a different kind of audience. So, can either use a similar story to appeal to a similar niche or you completely different story if you have different niches that buy that same product. And that’s very, very common.
In jewelry for example, you might have the niche of women who want to feel confident and bold with the large jewelry. But you might also have a group of people who align themselves spiritually with the gemstones that you used. So, you can appeal to two different markets using two different stories on two different platforms. And as long as you’re still using those keywords, you’re going to rank in Google search and the search engines and you’re going to be seen by the target market as long as you’re speaking their language. Now, also especially if you have a lot of similar products on the same website. Jewelry is always an easy example to use because you sell a lot of rings that are very similar but it might have something slightly different like different gem stones or a slightly different design. And, what you can do there is not only use a different story but make sure you’re interchanging those long-tail keywords.
There’s not just going to be one that fits your target market perfectly. Your people are going to be searching using different phrases in order to find the one product. And so, as you do your keyword research, as you use Google analytics to find out what people are searching for exactly, the language that they’re using, you can switch out those long-tail keywords in the different platforms on the different product listings or even the same one if you’re testing to see which one works better. And you can watch in Google analytics to see what is performing better and you can figure out what works best for you that way.
So, that’s all I have for you all today. I’m going to end this right here. This is going to be posted in the Facebook Page and in the Creative Business Initiative Facebook Group. We are going to continue talking about product descriptions. And, we had a guest show up last week, Christa Nichols, who talked about sales funnels and social media strategy and that kind of thing within the Creative Business Initiative Facebook Group. So, if you haven’t joined that group already, it’s linked, it’s pinned at the top of this page. I can also drop another link to that. You’re going to have link overload, I think. So, I might pick and choose what I’ve gone over in this video to save you some time so you don’t have to search through everything. But, make sure you join that because it’s free. And, we go into a lot of depth. We talked about everything that you need. You just ask a question and I can create a video explaining it. I invite experts in all the time to talk about Facebook ads, and social media strategy, Photoshop, everything you can think about. So, don’t forget to join that as well.
And then, next week we’re going to more talk about sales funnels. And, I’m actually going to be doing a live with Christa Nichols. And, we’re going to be discussing sales funnels more in-depth. Now, she is an expert of that. And so, we’re going to combine Chris’s sales funnels strategy expertise with my copy expertise. And we’re going to give you a big picture of how you can craft a great sales funnel right now from the basics. And then how it can get a little more complicated as you are more familiar with how to use a sales funnel.
So, thank you so much for coming in here. I’m going to drop all the links as soon as we sign out of this video. Go ahead and check out that. Of course, follow and like us on Facebook. Follow us on Instagram @dnccopywriting where I give you a little bit more in-depth behind the scene step about how we launch our business, how we’re launching the course and so you can get an idea if you want to do something like that. We give you some insight behind the scenes with some of our customers when they let us. So, make sure you’re liking and following us everywhere so you can see the bigger picture of how things are done and hopefully that helps you. If you have any follow-up questions after this or if you joined a little bit late, and we are not live anymore, just drop your questions below. I’m going to be watching the feed and I’m going to make sure to answer everything. If I need to create a follow-up video in order to explain something more in-depth, I have no problem doing that. So, don’t be afraid to drop any questions. Thank you so much for showing up, I so appreciate it.
Download the PDF for the course guide because the DNC Written Marketing Course is the only one of its kind. It is a one of a kind course. We go into everything copy from the blog post and repurposing that content for a video and podcast. Copywriting formulas and Target Market. Product description we’ll give you all of the templates and everything you need. Email funnels. And we give you the templates to the 6-email funnel that we used for all of our clients and we charge big money for that because it works. We give you in-depth help with the social media and how to write that copy and what you’re supposed to be using those particular platforms for. And we have much, much more target market research. Organizing your business using spreadsheets to track everything that you’re doing. It also involves keywords and SEO and copywriting, writing for your business, that’s what we’re covering in DNC Written Marketing. And it is the first course of its kind. So, make sure you’re downloading that PDF and check it out to get on the list. We’re going to have an early bird special as we get closer to January. And we’re going to run a challenge where we give away free bonuses every time you’ve jumped into the challenge and order the course. So, thank you so much for showing up, I really appreciate it! And I can not wait to jump in here next week with Christa Nichols and talk about sales funnels. Download everything, follow us everywhere and we’ll see you next week. Thank you so much! Bye.